1st February, 2012
David Jones stores across Australia support Gold Ribbon Month in February to raise funds for Children's Cancer Institute Australia (CCIA)
With February marking Gold Ribbon Month, all 37 David Jones stores nationally will show their support by selling gold pens and ribbons, and also take donations at all registers in aid of Children's Cancer Institute Australia (CCIA).
For more than 15 years David Jones has supported CCIA, raising over $1 million for the Institute's ongoing research into finding better, safer and more effective treatments for kids battling cancer.
“David Jones staff and customers have shown enormous support and loyalty to CCIA over many years,” says CCIA Executive Director, Professor Michelle Haber AM. “The Institute relies on strong partnerships with the community such as this one in order to continue our research and ultimately achieve our vision of saving the lives of all children with cancer and eliminating their suffering.
"In particular, our research into neuroblastoma, one of the most aggressive forms of children's cancer, has greatly benefited from the support of David Jones. The longevity of this partnership and the annual donations made by David Jones, makes them one of our strongest corporate supporters,” says Professor Haber.
The face of Gold Ribbon Month is Sienna Hoffmann, a young girl who lost her battle with cancer in 2010 aged just two and half years. Sienna was a healthy, bubbly baby, but at nine months old she was diagnosed with neuroblastoma. She fought her way through six rounds of chemotherapy, surgery, a stem cell transplant and radiotherapy at Sydney Children's Hospital Randwick. Although Sienna spent 11 months in remission, she sadly relapsed and lost her battle with cancer in February 2010. |
“Being a parent is one of life's best experiences. Losing a child to cancer is the worst,” says Sienna's mother, Lucy Jones.
PR & Communications, Children's Cancer Institute Australia
Ph: (02) 9385 8879 | Email: firstname.lastname@example.org
Images are available upon request. Photos/filming in the labs can be arranged