22 August, 2012

The Nuance Group Australia is proud to announce the launch of its campaign, “Helping Kids Sidestep Cancer”, to raise vital funds for Children's Cancer Institute Australia (CCIA) The campaign is supported by Wests Tigers star player, Benji Marshall, and has the potential to reach more than 25 million people each year.

Benji established The Benji Marshall Foundation to fulfil a promise to his father, who died of cancer. Today he joined The Nuance Group Australia CEO Derek Larsen,Professor Murray Norris, Deputy Director of CCIA and Nuance Australia team members at Sydney Airport to officially launch the new initiative.

Over 150 donation boxes are now spread across Nuance airport stores in Sydney, Brisbane, Perth and Melbourne.

“It's a great initiative and has huge potential to raise a lot of funds for CCIA,” says Benji. “If my profile helps raise awareness of the campaign, and encourages people to throw some money behind it, then I'm more than happy to be involved.”

“We have over 1,000 employees in Australia and we touch the lives of over 25 million travelling consumers every year in our stores across the country,” says Mr Larsen. “This is a unique opportunity to involve our customers and staff in our support of CCIA, and we're delighted that Benji is the face of our campaign.”

CCIA is the only independent medical research institute in Australia devoted to research into the causes, prevention, better treatments and ultimately a cure for childhood cancer. Their dedicated team of scientists are studying everything from what causes childhood cancer, to treating it more effectively, to ensuring survivors have the best possible quality of life.

“It partnerships such as this that form the very foundation upon which we build our Institute,” says Prof Norris. “We are absolutely thrilled to have the support of the Nuance Group and so very grateful for their tireless efforts in bringing this campaign to fruition. Helping Kids' Sidestep Cancer has the potential to become one of our biggest annual fundraising campaigns.”
 
The nationwide tie-up with CCIA is part of an overall Nuance Australia corporate social responsibility strategy which aims to deliver cause-related marketing initiatives at a local and national level, ensuring that The Nuance Group Australia supports partners' initiatives as well as its own chosen charitable causes.