1 February, 2013
This February, Children's Cancer Institute Australia (CCIA) Ambassador, Zoe Balbi, and David Jones stores across Australia are supporting Gold Ribbon Month, raising vital funds for CCIA's research into the causes, better treatments and ultimately a cure for childhood cancer.
“Gold Ribbon Month is the easiest way for Australians everywhere to get involved,” says Zoe. “By heading to your local David Jones store and purchasing a gold ribbon or pen, you'll be supporting a fantastic cause, and making a real difference to the lives of children with cancer.”
All 34 David Jones stores across Australia will be selling gold pens and ribbons. They will also be taking donations at all registers throughout February.
“Our staff are fully committed to Gold Ribbon Month and we encourage our customers to show their support and wear their gold ribbons proudly.
“I doubt there is a person in the world who doesn't want to see an end to childhood cancer. February is the pefect time to make a contribution to those people who are working toward eliminating it,” Says Sacha Laing Group Executive Marketing & Financial Services, David Jones.
The face of Gold Ribbon Month is a beautiful little girl, called Amelia, who is a reminder of the work Gold Ribbon Month supports.
“This gorgeous girl was diagnosed with cancer two years ago and, while she survived her initial treatment, her family now lives with the constant fear that she may relapse.
“If Amelia was to relapse, there is very little chance that she will survive her cancer a second time around. That's why the work CCIA does to find new, better and safer treatments is so critical,”says Zoe.
“Without the wonderful support of the community, we wouldn't have the resources that we need to drive our research forward,” says Professor Michelle Haber AM, Executive Director of CCIA. “Each and every gold ribbon and pen sold this February allows us to work ever closer towards our ultimate goal: to save the lives of 100 percent of children with cancer and eliminate their suffering.”
Gold Ribbon Month merchandise
- Gold Ribbon - $3
- Gold Enamel Pin - $5
- Gold Pen - $10
